All roads lead to the Grammy’s for Chicago-based
Reggie Benjamin, if everything goes according to plan. And it
typically does for the hyper-focused singer and musician. In
fact this enterprising talent has worked diligently to carve
out his own in the dance club scene throughout the mid-west.
“I grew up on George Michael and Prince,” says Reggie.
“Their music somehow defines an era and is still timeless.
That’s the music that informs my own fusion pop sound.
Forming “The Reggie Benjamin Band” in 1983 when
he was in junior high, Reggie and the group stayed together
through high school, playing schools, colleges and talent shows,
and somehow managed to avoid paying weddings and bar mitzvahs.
Reggie put together his next band immediately out of high school.
With “R.P.M.” he moved quickly from all covers to
all original songs, successfully playing the region college
circuit through Illinois, Indiana and Western Michigan.
But merely doing well wasn’t enough for the determined
Benjamin, so he hooked up a new plan, one designed to get R.P.M.
a steady gig at Elixir, one of Chicago’s hottest clubs.
Armed with the knowledge that Thursdays are the slowest night
in dance clubs, he approached Elixir’s owner and offered
to play on Thursday’s, guaranteeing that R.P.M. would
pack the crowds in or the owner wouldn’t pay them. In
the meantime, Reggie and the band quietly papered the local
university campuses and legions of R.P.M.’s fans from
all over the area followed them to the club. It wasn’t
long before R.P.M., featuring Reggie Benjamin, was the house
band at Elixir, drawing standing room only crowds.
I’m sure he was certain we wouldn’t sell even half
the house,” remembers Reggie. “The great thing was
that I already knew that we could reach a lot of people who
were already fans…I just didn’t know that we could
pull them out on a school night!”
But success hasn’t spoiled Reggie Benjamin. Positioning
himself to break as a solo artist, he recruited top Producer/Re-mixer,
Eric E Smoove” Miller and recorded his first album, “2X-Centrix,”
which will be released in spring 2001. The 12” mix of
“Hurry Up,” the albums first single, is already
climbing Italy’s Club Charts at #7. Reggie is directing
the “Hurry Up” video, which includes scenes and
footage shot at the legendary and the famed Playboy Mansion.
Billed as the first Indian pop star, Reggie’s five-year
master plan includes delivering a Grammy acceptance speech.
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